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Keyword research is the fundamental step in search marketing. Proper keyword research can make or break an online campaign.
Keyword research and analysis forms the building blocks for all search engine optimization campaign. It has a direct impact on page's content, navigation, overall page design and rankings. It is during this step that we create the architectural plans for the whole internet marketing program and determine the best course of action for achieving our client's goals. The initial phases include the keyword research, identification, popularity measurement and "long tail" phrasing.
We utilize the client's input from their business,marketing plan and various keyword identification programs to determine how people will be looking for their products or services on the internet. The goal is to create a list of every conceivable search phrase to find your company,even potential mispellings.
During the identification process, we will also uncover projections for the amount of times that each keyword/phrase is searched. This will help us in determining which search terms we want to target with your campaign.
Example Of Keyword phrase: "Home Mortgage"
Activity (Estimated): 85,019 web-wide search engine queries per day.
- Google = 41,642
- Yahoo Index = 19,086
- MSN = 11,278
- AOL = 4,338
- Tehoma = 1,735
- Ask Jeeves = 1,735
- AmazonA9 = 868
- Inktomi = 868
- Alta Vista = 868
- Hot Bot = 868
- IWon = 868
- Lycos = 868
We typically review the list to determine which ones are most relevant to your business and then proceed to the competitive keyword analysis.
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